Today, almost all organisations in the business world must be able to plan and execute successful corporate events. This is a great contributor to the overall image of the company as well as its advancement. However, before you can get started on the specifics, it is always best to have a brainstorming session to draw in valuable ideas from key individuals involved in the planning process. The four tips listed below act as a useful checklist that will help you get started.
What is the goal of the event?
The purpose of hosting a corporate function may vary greatly from introducing a new product or service to the market, recognising achievements of people or the company, to bridging a prevalent skills gap in the workforce. However, prior to even sending out a business event invitations, this is the first and perhaps, the most important question you need to answer to set off the entire planning process, from setting the budget to choosing the right venue to the overall approach.
Incorporate a relevant, underlying theme
This is key to keeping your participants engaged and excited. Regardless of how formal or not the function is, a little bit of excitement goes a long way in making any event memorable. If you do decide to proceed with the above, it is imperative that you pay close attention to minute details both pre-and-post event, not just during the actual proceeding. A well-thought, cohesive theme that runs through to the last point conveys to participants that the company has invested a considerable amount of time and energy into organising the event.
A well-organized agenda and participatory activities
The event programme must be clearly outlined and informed to all participants before they arrive at the venue. In failing to do so, it is also a common practice to have brief run-down of the agenda during the welcome speech. In this way, the attendees will know exactly what to expect and when. This is generally crucial when prior preparation or some form of contribution is anticipated from the participants. Further, corporate functions should feature immersive activities that will keep participants engrossed and lively from start to end.
Develop a retention strategy
Organising a corporate event takes up a lot of time, effort and money. Therefore, it should never be considered a ‘one-time’ affair that ends with thank you cards Australia. Companies should put in serious thought to developing retention tools and techniques. For instance, after a corporate training programme, tools such as post-event refresher videos/webinars, forums, group discussions and interactive online games can be used to test key concepts shared during the event.