The success of any event relies heavily on how well it is organized. The first and most important part of any good plan is to identify what you are trying to achieve through the event. Is there a specific message that you want to send across, or are you trying to appeal to a certain segment of society etc.? You cannot organize an event on your own. You are going to need a good team behind you to help you with everything. For this purpose, you should try to appoint an event chair, or you always have the option of hiring a professional for the job such as an event manager. They can be very useful although they do seem a bit pricey at times. In terms of having a team you should make sure that there is someone in charge of each key part of the event such as, venue, sound, lighting, entertainment, F &B, sponsorship etc. If you want an of them to do anything specific in terms of their tasks, make sure that you outline that at the very beginning. For an example if its large event it’s always good to have a dmx controller to control everything. So you should inform the guy in charge of lighting to ensure that this is sorted out. You are also going to have to set a proper date for the event.
When setting a date, you should always take into account factors such as public holidays, statutory holidays etc. You don’t want to organize an event on a long weekend that most people are going to be out of town. Creating a good brand image for the event is also important. You need to brainstorm and come up with a good name. following which you are going to need a good tagline as well as an attractive and memorable logo. If you have a good logo you can always use gobos along with a dimmable led driver to display this logo on the walls during the event as well so as to ensure the logo really sticks in the minds of the people who attend. You need to make a plan that covers everything that needs to be done and make sure that each team leader is aware of what their responsibilities are, you can’t be looking at everything. At this point you should also have a sound budget for the whole event. Once everything is in order you also need to properly market it to the masses. This means that you are going to need a very good publicity plan. If you are not too sure of how to get about this, you can always hire the services of an advertising or public relations company. At the end of the day getting people to turn up is tough but if you have organized it well and publicized is enough you should get a good turnout.